Meat/Culture - Simple Process, Simple Product

Derek Lau reiterates the spirit of Winston Churchill's famous quote in this animation.

"Fifty years hence, we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing by growing these parts separately under a suitable medium." - Winston Churchill in 1931

Eventually we'll be able to surpass the need to grow whole chickens entirely - growing a complex organism like an entire chicken just for the muscle tissue is wasteful. Why not simply grow the same muscle tissue from cells?

A simple process for a simple product.