Joshua Katcher

The Discerning Brute

Joshua Katcher is a fashion instructor at Parsons The New School. His research focuses on animals in fashion, about which he has lectured internationally. Katcher started the first men’s ethical lifestyle website, The Discerning Brute in 2008 and launched Brave GentleMan in 2010, the first vegan menswear label. Katcher was awarded Most Influential Designer by PETA, is named a Man Of The Year by COCO ECO Magazine and is a contributor to the Huffington Post Style blog.