Jacy Reese researches the most effective strategies to expand humanity's moral circle as Research Director at the nonprofit think tank Sentience Institute. He's currently writing a book on The End of Animal Farming (Beacon Press 2018), which illuminates humanity's transition to an animal-free food system.
Jacy's research integrates evidence from historical social movements, psychology, and marketing. He will present on some of the research findings of his book, tackling strategic questions like: Is media attention good or bad for the cell ag community? Should cell ag foods be promoted more as an alternative for curious and ethics-focused consumers, or as the food of the future for everyone? What terminology should we use to refer to these foods?