Mary Haderlein

Hyde Park Group

Mary Haderlein is a leading new food and beverage strategist and is
the Principal of Hyde Park Group Food Innovation in Chicago.  For over
15 years, she has spearheaded new product efforts for a plethora of
international packaged food clients such as Quaker, Dole, Hormel and
Nestlé, as well as beverage initiatives for alcohol and spirits
clients including Constellation Brands and BeamSuntory.  She has
worked with many restaurant chains and food service clients like Olive
Garden, Wingstop, Starbucks and Fogo de Chao, to name a few.

Mary started Hyde Park Group Food Innovation in 2002 to help clients
develop stronger new product pipelines by connecting consumer insight
to culinary and design-driven food and beverage development.

The foundation of the company is Mary’s background in strategy,
research, and consumer marketing. After more than two decades working
with multi-national food clients at worldwide communication agencies
Omnicom, WPP and Saatchi, Mary started Hyde Park Group to help channel
top culinary and design talent into the new product stage-gate
process. Using a proprietary rapid proto-cepting approach, Mary helps
clients increase their new product potential while decreasing the
amount of time it takes to launch in market.

Mary is an ardent advocate of a cross-disciplinary approach to problem
solving. She takes great pride in surrounding herself with James
Beard-winning and Michelin-starred culinary chefs, top design talent,
and commercialization specialists to enlighten some of the most
pressing issues facing today’s food clients.

Hyde Park Group's demo kitchen, located in Chicago’s “foodie” West
Loop, serves as the company's hub for development and is used as a
workshop for chefs, food scientists, designers and clients to ideate,
create and experience possibilities.