Visuals have a powerful impact on how the public understands cellular agriculture—and misleading images can harm the field.

Early coverage often featured either overly appetizing photos of conventional meat or disturbing, science-fiction-like imagery, neither of which reflected the reality of cellular agriculture.

While recent prototype images from startups are an improvement, they often lack transparency and serve promotional, rather than educational, purposes.

To support the field’s growth and public understanding, we must adopt visual tools that are accurate, approachable, and emphasize process over product.

That’s why New Harvest is encouraging the community to use and share a new open-source library of illustrations and images that accurately represent cellular agriculture.